I know numbers are boring, so just a quick run down: our gross sales for October and November were about $18,000 per month. Assuming an average mark-up of 30% on our food (in reality it varies between -20% and +100%, depending on the item), and neglecting “shrinkage” (spoilage and theft), that means net monthly sales are about $4,500. Our fixed costs are rent ($1700), a full time employee ($1300), and utilities and insurance (about $600). There are some other costs, like sales tax and medicare payroll tax, but this is just a rough outline. This leaves us with a “surplus” of $900, which needs to cover any mistakes, spoiled fruit, fridge repairs, capital expenses, truck-related expenses (gas, repairs, insurance), and, ideally, a salary for me and Andrew. Not quite enough.<\/p>\n
Our goal for the next three months is to increase our average daily sales from $600 to at least $800 and see what we can do about cutting some of our costs, perhaps our employee or our truck or something else. If, for instance, our daily sales were $800 and we had no employee, our “surplus” would be $3700 — enough to live on and re-invest in the store, in the form of capital improvements and an operating cushion of cash.<\/p>\n
On the shelf: lots of ready-to-eat and frozen Indian food, fuyu persimmons, blueberries ($2), kettle chips, little peaches, fragrant pears from China (ask to try one for free), lots of other types of pear.<\/p>\n
Oh yeah, we may open a little late on January 1st, and Medici Bread and Metropolis Coffee will be back on our shelves on January 2nd.<\/p>\n","protected":false},"excerpt":{"rendered":"
I know numbers are boring, so just a quick run down: our gross sales for October and November were about $18,000 per month. Assuming an average mark-up of 30% on our food (in …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-34","post","type-post","status-publish","format-standard","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/openproduce.org\/index.php\/wp-json\/wp\/v2\/posts\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openproduce.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/openproduce.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/openproduce.org\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/openproduce.org\/index.php\/wp-json\/wp\/v2\/comments?post=34"}],"version-history":[{"count":0,"href":"https:\/\/openproduce.org\/index.php\/wp-json\/wp\/v2\/posts\/34\/revisions"}],"wp:attachment":[{"href":"https:\/\/openproduce.org\/index.php\/wp-json\/wp\/v2\/media?parent=34"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/openproduce.org\/index.php\/wp-json\/wp\/v2\/categories?post=34"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/openproduce.org\/index.php\/wp-json\/wp\/v2\/tags?post=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}